There are several different avenues available to use to market your business and services including social media platforms (Facebook and Twitter), TV, radio, and newspapers.  This may leave you wondering if email marketing is a marketing strategy that can still compete and prove to be beneficial in your marketing plan?  

The answer to that question is, YES!  

Why? You ask.  

There are several reasons why your should include email marketing in your business, but here are 5 reasons of those reasons why:

Email Marketing Is Inexpensive 
One of the best reasons to use email marketing is because it is inexpensive. Email marketing allows businesses to reach a large number of consumers at a rate of just pennies per message. For businesses that have a small budget, email marketing is a wise choice over traditional marketing channels like TV, radio, or direct mail. According to Exact Target, the average Return on Investment (ROI) on email marketing is 4300% a staggering $44 for every $1 spent. Need I say more?

The World Is At Your Fingertips
Email marketing gives you the possibility to expand your business across the globe.   Think about that for a second...you can email anyone, from anywhere in the world.  Who wouldn't want to expand their business worldwide?  

Keep Your Customers Informed
What better way to send your clients information about your services, products, and more all delivered to their inbox and available to them when they are ready to read it.  With nearly 50% of consumers wanting to receive weekly information from businesses they are interested in, it would be a shame to let them down.  Keep in mind that they have already signed up to receive your emails so they are interested in what you do.  The important thing is to keep your emails informative, short and not overly promotional.  If all you are doing is trying to sell, your subscribers are sure to unsubscribe.

Measurable Results  
It is easy to measure your email marketing success with the various tools and apps available.  For example,  you can measure the click-through rate and see how your customers arrived on your website.  I will go over other ways to measure results in another blog.  

Email Marketing is Effective
Email is 40 times more effective at acquiring new customers than Facebook or Twitter (McKinsey). When you publish a post on Facebook roughly 10% or less or your followers will see your post, with Email Marketing, the average open rate is around to 20% (MailChimp).  

Having a diverse Marketing Plan and utilizing as many platforms as possible will help you attract all different kinds of people from all different areas of the world.  

If email marketing scares you or you feel you don't have the time to do it, consider hiring a Virtual Assistant or Marketing Assistant to complete your marketing tasks.

If you have any questions or comments, please feel free to leave them below.  I would love to hear your thoughts.